"Bom Dia Alegria" – The light in identity
We created the visual identity for the morning show Bom Dia Alegria on V+, TVI’s cable channel, inspired by the transition from moonlight to sunlight.
A sun transformed into colour and light, represents the many moments that fill the morning — with energy, lightness, and joy.
Every visual element follows that rhythm: vibrant, dynamic, and full of good vibes.
We created the visual identity for the morning show Bom Dia Alegria on V+, TVI’s cable channel, inspired by the transition from moonlight to sunlight.
A sun transformed into colour and light, represents the many moments that fill the morning — with energy, lightness, and joy.
Every visual element follows that rhythm: vibrant, dynamic, and full of good vibes.
