CNN PORTUGAL — A New Evolution for the Daily News Programs
CNN Portugal sought to refresh the on-air look of its daily news programs, creating a natural evolution built on the channel’s existing identity.
We developed a graphic structure inspired by the logo itself, supported by a colour palette that shifts throughout the day. The use of stock footage — lights, urban rhythms, and the pace of real life — reinforces this sense of passing time and adds visual depth to each news segment.
The result includes new opening titles, bumpers, and LED wall backgrounds, bringing freshness and consistency to the entire graphic narrative of the daily news offering.
CNN Portugal sought to refresh the on-air look of its daily news programs, creating a natural evolution built on the channel’s existing identity.
We developed a graphic structure inspired by the logo itself, supported by a colour palette that shifts throughout the day. The use of stock footage — lights, urban rhythms, and the pace of real life — reinforces this sense of passing time and adds visual depth to each news segment.
The result includes new opening titles, bumpers, and LED wall backgrounds, bringing freshness and consistency to the entire graphic narrative of the daily news offering.
