CNN Primetime — A Premium Identity for Evening News
CNN Portugal challenged us to completely refresh the look of CNN Primetime, from the logo to the colour palette. The goal was to create a more premium and versatile identity, capable of generating different bumpers and graphic elements whenever the program required it.
We recentred the visual language around the CNN brand and brought back three of its core colours, strengthening the connection to the global identity. With new LED wall backgrounds and a more sophisticated aesthetic, we built a solid, contemporary, and distinctive graphic universe - a new face for primetime news, received with great success.
CNN Portugal challenged us to completely refresh the look of CNN Primetime, from the logo to the colour palette. The goal was to create a more premium and versatile identity, capable of generating different bumpers and graphic elements whenever the program required it.
We recentred the visual language around the CNN brand and brought back three of its core colours, strengthening the connection to the global identity. With new LED wall backgrounds and a more sophisticated aesthetic, we built a solid, contemporary, and distinctive graphic universe - a new face for primetime news, received with great success.
