Rui Santos On the Pitch – A New Visual Rhythm for Sports Analysis
CNN Portugal and Rui Santos challenged us to refresh the on-air look of "Rui Santos On the Pitch". We developed a new visual language rooted in the sports universe, combining 3D elements with clean materials and contrasting them with a grittier, more textured environment to give the program a sharper, more contemporary presence.
While preserving the editorial elements that define the show titles, we created a new colour palette aligned with the channel’s identity and produced opening titles, bumpers, infographics, and LED-wall background's — a complete package designed to elevate the visual experience of the show.
CNN Portugal and Rui Santos challenged us to refresh the on-air look of "Rui Santos On the Pitch". We developed a new visual language rooted in the sports universe, combining 3D elements with clean materials and contrasting them with a grittier, more textured environment to give the program a sharper, more contemporary presence.
While preserving the editorial elements that define the show titles, we created a new colour palette aligned with the channel’s identity and produced opening titles, bumpers, infographics, and LED-wall background's — a complete package designed to elevate the visual experience of the show.
