Sport TV – Visual Rhythm in High Definition
In co-production with Até ao Fim do Mundo, we developed Sport TV’s new on-air look, based on the rebrand designed by Tux&Gill.
With an elegant and contrasting graphic palette — black, white, grey, and yellow — we created a premium, modern, and dynamic identity.
In a context of image restrictions, creativity took the lead: type, colour, and form become the main characters in an aesthetic driven by the rhythm of Billyboom’s original soundtrack.
In collaboration with Alexandre Ferrada, Sport TV’s Creative Director, we developed all the graphic elements for programmes and news segments, as well as assets for automated graphics — each piece crafted to match the energy of sport.
A co-production by REED and Até ao Fim do Mundo.
In co-production with Até ao Fim do Mundo, we developed Sport TV’s new on-air look, based on the rebrand designed by Tux&Gill.
With an elegant and contrasting graphic palette — black, white, grey, and yellow — we created a premium, modern, and dynamic identity.
In a context of image restrictions, creativity took the lead: type, colour, and form become the main characters in an aesthetic driven by the rhythm of Billyboom’s original soundtrack.
In collaboration with Alexandre Ferrada, Sport TV’s Creative Director, we developed all the graphic elements for programmes and news segments, as well as assets for automated graphics — each piece crafted to match the energy of sport.
A co-production by REED and Até ao Fim do Mundo.
